The Science of ProductivityUnleash Innovation with Audacious Ambition

Innovation often happens in a series of baby steps. It typically involves breaking down a massive challenge into smaller, more manageable pieces. But revolutionary change in any industry, organization, or individual life never begins with tiny goals – they are motivated by audacious ambition. 

In this video lesson, Charles Duhigg describes how a series of “stretch goals” are the foundation of soaring innovation.

• If you want to do something revolutionary, incremental change won’t be enough. Start with a stretch goal in mind. It should seem almost impossible. The idea is to push people to think about the problem differently.